Acquire vs Drift
Detailed side-by-side comparison
Acquire
From $500/moAcquire is an all-in-one customer support platform designed for mid-to-large enterprises that need visual, personalized assistance capabilities. It combines live chat, co-browsing, chatbots, and video calling to help support teams resolve complex customer issues faster through interactive screen sharing and multi-channel communication.
Visit AcquireDrift
FreeDrift is a conversational marketing and sales platform built for B2B companies to replace traditional lead capture forms with real-time conversations. It uses AI-powered chatbots and live chat to engage website visitors, qualify leads automatically, and accelerate sales cycles through intelligent routing and meeting scheduling.
Visit DriftFeature Comparison
| Feature | Acquire | Drift |
|---|---|---|
| Primary Use Case | Customer support and issue resolution with visual assistance tools like co-browsing and video calling | Conversational marketing and sales with lead qualification, routing, and revenue acceleration focus |
| Co-browsing & Screen Sharing | Advanced secure co-browsing that allows agents to see and interact with customer screens in real-time | Not available as a core feature |
| Video & Voice Communication | Built-in video and voice calling integrated directly within the chat interface | Not a primary feature; focuses on text-based chat and bot interactions |
| Lead Qualification & Routing | Basic routing capabilities focused on support ticket assignment | Sophisticated AI-powered lead qualification, scoring, and intelligent routing to sales teams with meeting scheduling automation |
| Third-Party Integrations | Limited integration ecosystem compared to competitors | Strong integration ecosystem with major CRMs, marketing automation platforms, and sales tools |
| AI Chatbots | AI-powered chatbots designed for customer support automation and issue resolution | AI-powered chatbots optimized for conversational marketing, lead engagement, and sales conversations |
Pricing Comparison
Drift offers a free entry-level plan making it accessible for smaller teams, while Acquire starts at $500/mo targeting enterprise customers. Both platforms can become expensive at higher tiers, but Drift provides more flexible entry points for companies testing conversational approaches.
Verdict
Choose Acquire if...
Choose Acquire if you're a mid-to-large enterprise focused on customer support excellence and need powerful visual assistance tools like co-browsing and video calling to resolve complex technical issues. It's ideal for support teams that require hands-on, interactive problem-solving capabilities.
Choose Drift if...
Choose Drift if you're a B2B company looking to modernize your marketing and sales approach with conversational tools that qualify leads and accelerate your sales cycle. It's perfect for teams wanting to replace static forms with intelligent, real-time conversations that drive revenue.
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Pros & Cons
Acquire
Pros
- + Powerful co-browsing feature that allows agents to see and interact with customer screens
- + All-in-one platform reduces need for multiple tools
- + Strong video calling integration for personalized support
- + Enterprise-grade security and compliance features
Cons
- - Pricing can be expensive for small businesses
- - Steeper learning curve compared to simpler chat tools
- - Limited third-party integrations compared to some competitors
Drift
Pros
- + Intuitive interface with easy chatbot builder
- + Strong integration ecosystem with major CRMs and marketing tools
- + Effective lead qualification and routing capabilities
- + Responsive customer support and onboarding
Cons
- - Premium pricing can be expensive for small businesses
- - Advanced features require higher-tier plans
- - Learning curve for optimizing conversational workflows