Acquire vs Gladly

Detailed side-by-side comparison

Acquire

From $500/mo

Acquire is an all-in-one customer support platform designed for mid-to-large enterprises that combines live chat, co-browsing, chatbots, and video calling. It specializes in visual, personalized assistance with powerful co-browsing capabilities that allow agents to see and interact with customer screens in real-time.

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Gladly

From $150/mo

Gladly is a radically personal customer service platform built specifically for modern consumer brands that organizes conversations around people rather than tickets. It unifies all customer interactions across voice, email, SMS, chat, and social media into a single lifelong conversation thread, making it ideal for retail and e-commerce businesses focused on building lasting customer relationships.

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Feature Comparison

Feature	Acquire	Gladly
Conversation Organization	Traditional ticket-based system with multi-channel support across web, mobile, and social platforms	Revolutionary people-centered timeline that creates a single lifelong conversation thread per customer, eliminating ticket numbers entirely
Visual Support Capabilities	Industry-leading secure co-browsing with screen sharing and video/voice calling integrated directly into chat sessions	Standard omnichannel support without specialized co-browsing features, focused on seamless channel switching instead
Voice Communication	Voice calling available within chat interface as an add-on feature to visual support tools	Built-in voice capabilities with no third-party phone system needed, treating voice as a first-class channel alongside all others
AI and Automation	AI-powered chatbots and automation tools for handling routine inquiries and support workflows	Self-service tools and AI-powered automation designed to maintain conversation context across all interactions
E-commerce Integration	General multi-channel support with limited third-party integrations compared to competitors	Deep native integrations with e-commerce platforms like Shopify, specifically built for retail and consumer brands
Customer Context	Real-time customer analytics and reporting with session-based interaction tracking	Complete conversation history and real-time customer context in one unified view, enabling agents to see entire customer relationship at a glance

Pricing Comparison

Acquire starts at $500/mo, making it a premium investment suited for enterprises needing advanced visual support tools, while Gladly starts at $150/mo, offering better value for mid-sized retail and e-commerce brands. Both are expensive for small businesses, but Gladly provides a more accessible entry point with strong omnichannel capabilities.

Verdict

Choose Acquire if...

Choose Acquire if you need powerful visual support tools like co-browsing and video calling for complex technical support scenarios, or if your enterprise requires hands-on screen sharing to resolve customer issues faster.

Choose Gladly if...

Choose Gladly if you're a retail or e-commerce brand focused on building lasting customer relationships through personalized service, or if you want to eliminate ticket numbers and organize support around people with seamless omnichannel experiences.

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Customer Support

Pros & Cons

Acquire

Pros

+ Powerful co-browsing feature that allows agents to see and interact with customer screens
+ All-in-one platform reduces need for multiple tools
+ Strong video calling integration for personalized support
+ Enterprise-grade security and compliance features

Cons

- Pricing can be expensive for small businesses
- Steeper learning curve compared to simpler chat tools
- Limited third-party integrations compared to some competitors

Gladly

Pros

+ Intuitive interface that organizes all customer interactions by person rather than tickets
+ Seamless channel switching allowing customers to move between channels without repeating information
+ Built specifically for retail and e-commerce brands with relevant features
+ Excellent for building lasting customer relationships with full conversation history

Cons

- Premium pricing may be prohibitive for small businesses or startups
- Limited customization options compared to more enterprise-focused platforms
- Steeper learning curve for teams transitioning from traditional ticket-based systems