Act-On vs Sendinblue (Brevo)

Detailed side-by-side comparison

Act-On

From $900/mo

Act-On is a comprehensive marketing automation platform tailored for small to mid-sized B2B and B2C companies, offering strong email marketing capabilities, lead nurturing, and multi-channel campaign management. It focuses on providing marketers with intuitive tools and excellent support, though it comes at a premium price point starting at $900/month.

Visit Act-On

Sendinblue (Brevo)

Free

Brevo (formerly Sendinblue) is an all-in-one marketing platform that combines email, SMS, chat, CRM, and automation tools with a generous free tier and affordable pricing structure. It's designed for businesses of all sizes seeking a comprehensive solution without the enterprise-level price tag, with pricing based on email volume rather than contact count.

Visit Sendinblue (Brevo)

Feature Comparison

Feature	Act-On	Sendinblue (Brevo)
Email Marketing	Robust email marketing with extensive templates, workflows, and strong automation capabilities designed for marketers without technical expertise	Drag-and-drop email editor with customizable templates and transactional email API, though template customization may require HTML knowledge for advanced needs
Marketing Automation	Comprehensive lead scoring, nurturing workflows, and webinar automation, though some users find advanced customization options limited for complex workflows	Marketing automation workflows with advanced segmentation capabilities, but less sophisticated than enterprise-focused platforms for complex automation scenarios
CRM Integration	Strong integration with Salesforce and Microsoft Dynamics, plus website visitor tracking and behavior analytics for comprehensive lead intelligence	Built-in CRM with sales pipeline management eliminates need for third-party integrations, providing an all-in-one solution for smaller teams
Multi-Channel Communication	Offers email, social media management and scheduling, and webinar marketing automation across digital channels	Broader channel coverage including email, SMS, WhatsApp campaigns, and live chat for more diverse customer touchpoints
Analytics and Reporting	Comprehensive reporting and analytics dashboards with detailed campaign performance metrics and optimization insights	Basic reporting and analytics that are less detailed than specialized competitors, but sufficient for most small to medium business needs
Pricing Model	Higher-tier pricing starting at $900/month based on features and contacts, positioning it in the premium mid-market segment	Transparent pricing based on email volume rather than contacts, with a generous free tier (unlimited contacts, 300 emails/day) making it accessible to startups and small businesses

Pricing Comparison

Act-On starts at $900/month and targets established businesses willing to invest in premium marketing automation, while Brevo offers a free tier and significantly lower entry costs with pricing based on email volume rather than contact count. Brevo provides substantially better value for budget-conscious businesses and startups, while Act-On justifies its premium pricing with more comprehensive enterprise features and superior support.

Verdict

Choose Act-On if...

Choose Act-On if you're an established B2B company with a substantial marketing budget ($900+/month) that needs robust lead scoring, deep CRM integrations with Salesforce or Dynamics, comprehensive analytics, and values premium customer support and training resources.

Choose Sendinblue (Brevo) if...

Choose Sendinblue (Brevo) if you're a small to medium business or startup seeking an affordable all-in-one platform with built-in CRM, need multi-channel communication (email, SMS, WhatsApp, chat), want transparent pricing based on usage rather than contacts, or want to start with a generous free tier before scaling up.

Get Your Free Software Recommendation

Answer a few quick questions and we'll match you with the perfect tools

1/4

What type of software are you looking for?

Select the category that best fits your needs

Marketing Automation

Pros & Cons

Act-On

Pros

+ User-friendly interface suitable for marketers without technical backgrounds
+ Strong email marketing capabilities with robust templates and workflows
+ Excellent customer support and training resources
+ Comprehensive reporting and analytics dashboards

Cons

- Higher pricing compared to some competitors in the mid-market segment
- Limited advanced customization options for complex automation workflows
- Some users report occasional performance issues with larger contact databases

Sendinblue (Brevo)

Pros

+ Generous free tier with unlimited contacts and up to 300 emails per day
+ Comprehensive all-in-one platform eliminating need for multiple tools
+ Transparent pricing based on email volume rather than contact count
+ Strong deliverability rates and reliable email infrastructure

Cons

- Limited advanced automation features compared to enterprise-focused platforms
- Template customization can be restrictive without HTML knowledge
- Reporting and analytics are less detailed than specialized competitors