Apptivo vs Close

Detailed side-by-side comparison

Apptivo

Free

Apptivo is an all-in-one cloud-based business management platform that combines CRM, project management, invoicing, and multiple other business applications in a single integrated solution. It's designed for small to medium-sized businesses seeking an affordable, customizable platform that goes beyond traditional CRM functionality.

Visit Apptivo

Close

From $19/mo

Close is a sales-focused CRM built specifically for startups and SMBs that prioritize communication and deal closure. It stands out by integrating calling, email, and SMS directly into the platform with powerful automation features designed to help sales teams work more efficiently.

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Feature Comparison

Feature	Apptivo	Close
Communication Tools	Email integration with Gmail and Outlook; requires third-party tools for calling and SMS	Built-in calling with power dialer, native SMS messaging, and integrated email sequences all in one platform
Business Scope	All-in-one business management suite including CRM, project management, invoicing, help desk, and financial tools	Laser-focused on sales activities with CRM, communication tools, and sales automation as core capabilities
Automation	Basic workflow automation with customizable apps and integrations	Advanced sales automation with automated email sequences, predictive dialer, and multi-channel follow-up workflows
Customization	Extensive customization options with flexible app ecosystem and configurable modules for various business functions	Limited customization focused on sales workflows; streamlined interface prioritizes ease of use over flexibility
Reporting & Analytics	Basic reporting included; advanced analytics limited to higher-tier plans	Advanced sales reporting and analytics built-in with detailed performance metrics and forecasting capabilities
User Interface	Dated interface with steeper learning curve due to extensive features and customization options	Modern, intuitive interface specifically designed for sales teams with streamlined navigation

Pricing Comparison

Apptivo offers significantly more affordable pricing starting at $0 for up to 3 users with a robust free tier, making it ideal for budget-conscious businesses. Close starts at $19/month per user with premium pricing that reflects its specialized sales communication features and advanced automation capabilities.

Verdict

Choose Apptivo if...

Choose Apptivo if you need an affordable all-in-one business management platform that extends beyond CRM to include project management, invoicing, and other business functions, and you're willing to invest time in learning and customizing the system.

Choose Close if...

Choose Close if you're a sales-focused team that needs built-in calling, SMS, and email capabilities with powerful automation in an intuitive interface, and you're willing to pay premium pricing for a specialized sales tool that helps close deals faster.

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CRM

Pros & Cons

Apptivo

Pros

+ Highly affordable pricing with robust free tier for up to 3 users
+ Extensive customization options and flexible app ecosystem
+ Includes multiple business apps beyond CRM (invoicing, help desk, project management)
+ Good integration capabilities with popular third-party tools

Cons

- Interface can feel dated and less intuitive compared to modern competitors
- Steeper learning curve due to extensive features and customization options
- Limited advanced reporting and analytics in lower-tier plans

Close

Pros

+ All-in-one platform with calling, email, and SMS built-in
+ Intuitive interface designed specifically for sales teams
+ Powerful automation capabilities that save time
+ Excellent customer support and onboarding

Cons

- Higher pricing compared to basic CRM alternatives
- Can be overwhelming for very small teams or solo users
- Limited customization options compared to enterprise CRMs