Big Cartel vs Ecwid

Detailed side-by-side comparison

Big Cartel

Big Cartel

Free

Big Cartel is a simplified ecommerce platform built specifically for artists, makers, and creators who want to sell their work online. It emphasizes ease of use and artist-friendly design with no transaction fees, making it ideal for independent creators starting their online selling journey.

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Ecwid

Ecwid

Free

Ecwid is a versatile cloud-based ecommerce solution that integrates with existing websites, social media, and marketplaces to create a unified multi-channel selling experience. It's designed for small to medium businesses that want to expand their reach across multiple platforms while managing everything from one central dashboard.

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Feature Comparison

FeatureBig CartelEcwid
Multi-channel sellingFocused primarily on standalone online store with basic social media sharing capabilitiesComprehensive multi-channel support including Facebook, Instagram, Amazon, eBay, and website integration
Product limitsMaximum of 500 products across all plansUnlimited products even on the free plan
Transaction feesNo transaction fees on any plan including the free tierTransaction fees apply on lower-tier plans, eliminated on higher plans
Website integrationStandalone store platform with custom domain supportDesigned to embed into existing websites, blogs, and content management systems seamlessly
Marketing toolsNo built-in email marketing; relies on third-party integrationsBuilt-in SEO optimization and marketing tools included in the platform
Point of SaleNot available; focused exclusively on online salesPOS integration available for managing in-person and online sales together

Pricing Comparison

Both platforms offer free starter plans, but Big Cartel maintains no transaction fees across all tiers while Ecwid charges transaction fees on lower plans. Ecwid provides more advanced features and unlimited products even on free plans, while Big Cartel caps at 500 products but offers simpler, more transparent pricing for independent creators.

Verdict

Choose Big Cartel if...

Choose Big Cartel if you're an independent artist, maker, or creator who wants a simple, affordable online store with no transaction fees and doesn't need advanced multi-channel selling or extensive integrations.

Choose Ecwid if...

Choose Ecwid if you need multi-channel selling capabilities across social media and marketplaces, want to add a store to an existing website, or require features like POS integration and built-in marketing tools for business growth.

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Ecommerce

Pros & Cons

Big Cartel

Pros

  • + Extremely user-friendly with minimal learning curve
  • + Affordable pricing tailored for independent artists and small creators
  • + No transaction fees on any plan
  • + Clean, artist-focused design aesthetic

Cons

  • - Limited advanced ecommerce features compared to larger platforms
  • - No built-in email marketing tools
  • - Fewer app integrations and third-party extensions

Ecwid

Pros

  • + Easy integration with existing websites and content management systems
  • + Free plan available with unlimited products
  • + Excellent multi-channel selling capabilities
  • + Strong mobile commerce features with dedicated mobile app

Cons

  • - Limited customization options compared to standalone platforms
  • - Transaction fees on lower-tier plans
  • - Advanced features require higher-priced plans