Big Cartel vs Wix eCommerce

Detailed side-by-side comparison

Big Cartel

Big Cartel

Free

Big Cartel is a streamlined ecommerce platform built specifically for artists, makers, and independent creators who want to sell their products online with minimal complexity. It offers straightforward store setup with customizable themes and no transaction fees, making it ideal for creative professionals focused on showcasing their work.

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Wix eCommerce

Wix eCommerce

From $17/mo

Wix eCommerce is a comprehensive all-in-one website builder with integrated online store functionality, offering drag-and-drop design tools and extensive customization options. It provides a full suite of marketing, SEO, and ecommerce features suitable for small to medium-sized businesses seeking an easy-to-use platform without coding requirements.

Visit Wix eCommerce

Feature Comparison

FeatureBig CartelWix eCommerce
Design CustomizationOffers artist-focused customizable themes with a clean aesthetic, but with more limited template options tailored specifically to creative productsProvides hundreds of customizable templates with drag-and-drop editing, offering extensive design flexibility but with potential difficulty switching templates after launch
Product ManagementSupports inventory management for up to 500 products with real-time order tracking, suitable for smaller catalogsIncludes comprehensive inventory management and product catalog tools with no product limits, better suited for larger inventories
Marketing ToolsNo built-in email marketing tools; requires third-party integrations for advanced marketing campaignsBuilt-in marketing suite including SEO tools, abandoned cart recovery, and automated email campaigns integrated directly into the platform
Payment ProcessingIntegrates with PayPal and Stripe with zero transaction fees on all plans, keeping more revenue for sellersSupports multiple payment gateways but charges transaction fees on lower-tier plans, which can impact profitability for smaller businesses
App IntegrationsLimited third-party extensions and app integrations, focusing on core ecommerce functionalityExtensive app marketplace with 300+ integrations for expanded functionality across marketing, shipping, and business operations
ScalabilityBest suited for independent creators and small businesses with simpler needs; lacks advanced enterprise featuresBetter scalability for growing businesses but still limited for large enterprises with complex requirements

Pricing Comparison

Big Cartel starts at free with paid plans offering exceptional value through zero transaction fees, making it more cost-effective for artists with lower volumes. Wix eCommerce starts at $17/month but includes transaction fees on lower tiers, though it provides more comprehensive all-in-one features including hosting, marketing tools, and extensive integrations.

Verdict

Choose Big Cartel if...

Choose Big Cartel if you're an independent artist, maker, or creator who wants a simple, affordable platform focused on showcasing creative products with no transaction fees and minimal technical complexity.

Choose Wix eCommerce if...

Choose Wix eCommerce if you need a more comprehensive all-in-one solution with built-in marketing tools, extensive design flexibility, and plan to scale your business beyond basic ecommerce functionality.

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Ecommerce

Pros & Cons

Big Cartel

Pros

  • + Extremely user-friendly with minimal learning curve
  • + Affordable pricing tailored for independent artists and small creators
  • + No transaction fees on any plan
  • + Clean, artist-focused design aesthetic

Cons

  • - Limited advanced ecommerce features compared to larger platforms
  • - No built-in email marketing tools
  • - Fewer app integrations and third-party extensions

Wix eCommerce

Pros

  • + Intuitive drag-and-drop interface requires no coding knowledge
  • + Comprehensive app marketplace with 300+ integrations
  • + Strong design flexibility with hundreds of customizable templates
  • + All-in-one solution including hosting, security, and domain management

Cons

  • - Transaction fees on lower-tier plans can add up quickly
  • - Limited scalability for large enterprises with complex needs
  • - Switching templates after launch can be difficult and may require rebuilding content