Big Cartel vs WooCommerce

Detailed side-by-side comparison

Big Cartel

Big Cartel

Free

Big Cartel is a streamlined ecommerce platform built specifically for artists, makers, and creators who want to sell their work online without technical complexity. It offers an intuitive interface with customizable themes and supports up to 500 products, making it ideal for independent creators and small creative businesses.

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WooCommerce

WooCommerce

Free

WooCommerce is the world's most popular open-source ecommerce plugin that transforms WordPress websites into fully functional online stores. It offers unlimited customization potential through thousands of extensions and themes, giving users complete control over their store's functionality and design.

Visit WooCommerce

Feature Comparison

FeatureBig CartelWooCommerce
Setup and Ease of UseExtremely user-friendly with minimal learning curve; hosted solution that requires no technical setup or maintenanceRequires WordPress knowledge, self-hosting, and ongoing maintenance; steeper learning curve but more flexibility
Customization OptionsLimited to pre-designed themes with customization options; simpler but less flexible design controlUnlimited customization through thousands of themes and plugins; complete control over design and functionality with coding access
Product ManagementSupports up to 500 products with straightforward inventory management and real-time order trackingUnlimited products with advanced inventory management, product variations, and extensive categorization options
Payment ProcessingBuilt-in integration with PayPal and Stripe; no transaction fees on any planSupports numerous payment gateways through extensions; payment processor fees apply but no platform transaction fees
Integrations and ExtensionsLimited third-party integrations and no built-in email marketing tools; focused on core selling featuresMassive ecosystem with thousands of extensions for marketing, shipping, payments, and advanced features
Ongoing CostsPredictable monthly pricing with no hidden costs; includes hosting and maintenance in subscriptionFree core plugin but requires separate hosting, security, and potentially costly premium extensions that add up over time

Pricing Comparison

Both platforms offer free entry-level options, but their cost structures differ significantly. Big Cartel provides predictable all-inclusive pricing with hosting and maintenance included, while WooCommerce requires separate investments in hosting, security, and premium extensions that can accumulate substantial ongoing costs despite the free core software.

Verdict

Choose Big Cartel if...

Choose Big Cartel if you're an independent artist or small creator who wants a simple, hassle-free online store without technical maintenance, has fewer than 500 products, and values ease of use over extensive customization.

Choose WooCommerce if...

Choose WooCommerce if you need unlimited scalability, want complete control over your store's design and functionality, already use WordPress, have technical skills or resources for maintenance, and require advanced ecommerce features through extensive integrations.

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Pros & Cons

Big Cartel

Pros

  • + Extremely user-friendly with minimal learning curve
  • + Affordable pricing tailored for independent artists and small creators
  • + No transaction fees on any plan
  • + Clean, artist-focused design aesthetic

Cons

  • - Limited advanced ecommerce features compared to larger platforms
  • - No built-in email marketing tools
  • - Fewer app integrations and third-party extensions

WooCommerce

Pros

  • + Free core software
  • + Total control
  • + Massive community

Cons

  • - Requires hosting
  • - Maintenance is on you
  • - Extensions add up