Brevo vs Drip

Detailed side-by-side comparison

Brevo

Free

Brevo (formerly Sendinblue) is a multichannel marketing platform that offers email, SMS, chat, and CRM capabilities with a unique pay-as-you-go pricing model. It's designed for businesses of all sizes looking for an affordable, all-in-one solution with unlimited contact storage and a generous free tier.

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Drip

From $39/mo

Drip is a specialized email and SMS marketing automation platform built specifically for ecommerce businesses. It focuses on creating sophisticated customer journeys with advanced segmentation, deep ecommerce platform integrations, and revenue attribution to help online retailers maximize conversions and sales.

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Feature Comparison

Feature	Brevo	Drip
Email Marketing Automation	Offers standard automation workflows with a drag-and-drop builder that can sometimes be glitchy, suitable for general marketing campaigns across various business types	Provides advanced automation with an intuitive visual workflow builder specifically designed for ecommerce customer journeys, including cart abandonment and post-purchase sequences
Ecommerce Integration	Basic ecommerce capabilities with general integrations, not specifically optimized for online retail businesses	Deep native integrations with Shopify, WooCommerce, and Magento, with ecommerce-specific features like product recommendations and revenue tracking
Segmentation and Targeting	Standard contact segmentation and list management with CRM features for organizing contacts	Advanced behavioral segmentation with customer tagging based on purchase history, browsing behavior, and engagement patterns for highly targeted campaigns
SMS Marketing	SMS marketing included in plans with pay-as-you-go pricing, integrated alongside email and other channels	SMS marketing available as part of multichannel campaigns, coordinated with email in automated workflows
Analytics and Reporting	Standard email marketing metrics and campaign performance reporting across multiple channels	Comprehensive revenue attribution dashboard that tracks sales generated from campaigns, with detailed ecommerce analytics and ROI reporting
Pricing Model	Unlimited contacts with pay-per-send pricing model, starting with a free tier that includes 300 emails per day	Pricing based on number of contacts starting at $39/month, costs increase significantly as list grows, no free tier available

Pricing Comparison

Brevo offers exceptional value with its free tier and unlimited contact storage, charging only for emails sent, making it budget-friendly for businesses with large contact lists. Drip starts at $39/month and pricing scales with list size, making it more expensive but potentially worth the investment for ecommerce businesses that can leverage its advanced revenue-driving features.

Verdict

Choose Brevo if...

Choose Brevo if you're a small to medium business with a tight budget, need a multichannel platform for general marketing across email, SMS, and chat, want unlimited contacts without high costs, or aren't specifically focused on ecommerce. Its free tier and pay-as-you-go model make it ideal for businesses testing marketing channels or with irregular sending volumes.

Choose Drip if...

Choose Drip if you're running an ecommerce business on Shopify, WooCommerce, or Magento and need sophisticated automation to drive revenue, want advanced behavioral segmentation and personalized customer journeys, or require detailed revenue attribution to measure marketing ROI. The investment makes sense if you can leverage its ecommerce-specific features to increase conversions and customer lifetime value.

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Email Marketing

Pros & Cons

Brevo

Pros

+ Unlimited contacts (pay by volume)
+ SMS marketing included
+ Great free tier

Cons

- Drag-and-drop builder can be glitchy
- Support is sometimes slow
- Strict account validation

Drip

Pros

+ Excellent ecommerce-specific features and deep platform integrations
+ Powerful segmentation and automation capabilities for targeted campaigns
+ Intuitive visual workflow builder for complex customer journeys
+ Strong analytics with revenue tracking and detailed reporting

Cons

- Pricing can be expensive as email list grows
- Steeper learning curve compared to simpler email marketing tools
- Limited functionality for non-ecommerce businesses