Brevo vs MailerLite

Detailed side-by-side comparison

Brevo

Free

Brevo (formerly Sendinblue) is a comprehensive marketing platform that goes beyond email to include SMS, chat, CRM, and multi-channel campaigns. It stands out with its unique pay-as-you-go pricing model that charges by email volume rather than contact list size, making it ideal for businesses with large contact lists but lower sending frequency.

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MailerLite

Free

MailerLite is a user-friendly email marketing platform designed specifically for small businesses, creators, and entrepreneurs who prioritize simplicity and ease of use. It focuses on delivering core email marketing features with an intuitive interface, excellent deliverability, and a generous free tier that includes up to 12,000 emails per month.

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Feature Comparison

Feature	Brevo	MailerLite
Email Marketing & Builder	Includes email marketing with a drag-and-drop builder that users report can be occasionally glitchy, but offers transactional email capabilities	Features a highly praised drag-and-drop email editor known for being extremely intuitive and beginner-friendly with reliable performance
Multi-Channel Marketing	Comprehensive multi-channel approach including SMS marketing, live chat, Facebook Ads integration, and email all in one platform	Primarily focused on email marketing with landing pages, pop-ups, and forms, but lacks SMS and chat capabilities
Marketing Automation	Includes automation workflows as part of the platform with CRM integration for managing customer relationships	Offers marketing automation workflows with advanced segmentation, though advanced automation features are limited to higher-tier plans
CRM Capabilities	Built-in CRM system for managing contacts and customer relationships across all marketing channels	Limited CRM capabilities compared to enterprise solutions, focusing more on email list management than full customer relationship management
Contact/Pricing Model	Unlimited contacts with pay-as-you-go pricing based on email volume sent, ideal for large lists with infrequent sending	Traditional pricing model based on number of subscribers, with generous free tier offering 12,000 emails per month
Customer Support	Support can be slow according to user feedback, with strict account validation processes that may delay onboarding	24/7 customer support including live chat available across all plans, highly rated for responsiveness and helpfulness

Pricing Comparison

Both platforms offer free plans starting at $0/month, but with different value propositions: Brevo allows unlimited contacts and charges by email volume, making it more cost-effective for businesses with large lists who send infrequently, while MailerLite uses traditional subscriber-based pricing with a generous 12,000 email monthly allowance on the free tier. Brevo provides more features overall (SMS, chat, CRM) while MailerLite focuses on delivering excellent email marketing at affordable prices.

Verdict

Choose Brevo if...

Choose Brevo if you need a multi-channel marketing platform that includes SMS, chat, and CRM capabilities alongside email, or if you have a large contact list but send emails infrequently and want to benefit from pay-per-email pricing. It's also better for businesses running Facebook Ads and needing integrated campaign management.

Choose MailerLite if...

Choose MailerLite if you're a beginner, small business, or creator who wants an extremely user-friendly email marketing platform with excellent deliverability and responsive 24/7 support. It's ideal if you prioritize simplicity over multi-channel features and want reliable performance with an intuitive interface that won't require a steep learning curve.

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Email Marketing

Pros & Cons

Brevo

Pros

+ Unlimited contacts (pay by volume)
+ SMS marketing included
+ Great free tier

Cons

- Drag-and-drop builder can be glitchy
- Support is sometimes slow
- Strict account validation

MailerLite

Pros

+ Extremely user-friendly interface suitable for beginners
+ Generous free plan with up to 12,000 emails per month
+ 24/7 customer support including live chat
+ Excellent deliverability rates and reliable performance

Cons

- Limited CRM capabilities compared to enterprise solutions
- Fewer third-party integrations than competitors like Mailchimp
- Advanced automation features only available on higher-tier plans