Brevo vs Mailjet
Detailed side-by-side comparison
Brevo
FreeBrevo (formerly Sendinblue) is a comprehensive marketing platform that combines email, SMS, chat, and CRM capabilities with a unique pay-as-you-go pricing model. It offers unlimited contact storage and a generous free tier, making it accessible for businesses of all sizes looking for an all-in-one solution.
Visit BrevoMailjet
FreeMailjet is an email-focused marketing and transactional email service designed for both marketers and developers. It stands out with its real-time collaboration features that allow teams to work together on campaigns simultaneously, along with robust API capabilities and strong deliverability rates.
Visit MailjetFeature Comparison
| Feature | Brevo | Mailjet |
|---|---|---|
| Email Marketing | Offers email marketing with a drag-and-drop builder (though it can be glitchy), unlimited contacts, and pay-by-send-volume model | Provides intuitive drag-and-drop email editor with real-time collaboration, allowing multiple team members to work on campaigns together |
| Multi-channel Marketing | Comprehensive multi-channel approach including email, SMS marketing, live chat, Facebook Ads, and landing pages all in one platform | Focused primarily on email marketing and transactional emails, with limited multi-channel capabilities beyond email |
| CRM & Automation | Includes built-in CRM functionality with automation workflows for managing customer relationships across channels | Offers contact list management and automation workflows, but with more limited automation features compared to competitors |
| Developer Tools | Provides transactional email API for developers to integrate with applications | Robust API infrastructure designed specifically for both marketing and transactional emails, with extensive developer documentation |
| Analytics & Reporting | Standard email analytics and reporting across all marketing channels including email, SMS, and chat interactions | Offers A/B testing and campaign analytics with deliverability monitoring, though reporting could be more comprehensive |
| Deliverability | Good deliverability with transactional email capabilities, though requires strict account validation | Excellent deliverability rates with dedicated IP options and specialized deliverability monitoring and optimization tools |
Pricing Comparison
Both platforms start at $0/mo with free tiers, but differ in their approach: Brevo charges based on email volume sent while allowing unlimited contacts, whereas Mailjet follows a more traditional contact-based pricing model. Brevo may offer better value for businesses needing multi-channel marketing (SMS, chat, CRM), while Mailjet's pricing is more straightforward for email-focused campaigns.
Verdict
Choose Brevo if...
Choose Brevo if you need an all-in-one marketing platform with SMS, chat, CRM, and email capabilities under one roof, or if you want unlimited contact storage with pay-per-send pricing. It's ideal for businesses looking to consolidate multiple marketing tools into a single platform.
Choose Mailjet if...
Choose Mailjet if you're primarily focused on email marketing and need excellent deliverability with dedicated IP options, or if your team requires real-time collaboration features for working on campaigns together. It's particularly well-suited for businesses with developer teams that need robust API infrastructure for transactional emails.
Get Your Free Software Recommendation
Answer a few quick questions and we'll match you with the perfect tools
Select the category that best fits your needs
Pros & Cons
Brevo
Pros
- + Unlimited contacts (pay by volume)
- + SMS marketing included
- + Great free tier
Cons
- - Drag-and-drop builder can be glitchy
- - Support is sometimes slow
- - Strict account validation
Mailjet
Pros
- + Excellent deliverability rates with dedicated IP options
- + Real-time collaboration allows team members to work together on campaigns
- + Robust API for both marketing and transactional emails
- + Intuitive interface suitable for both beginners and developers
Cons
- - Advanced automation features are limited compared to some competitors
- - Reporting and analytics could be more comprehensive
- - Customer support response times can vary