Close vs HubSpot CRM

Detailed side-by-side comparison

Close

From $19/mo

Close is a sales-focused CRM built specifically for startups and SMBs that need an all-in-one communication platform. It combines built-in calling, SMS, and email with powerful automation to help sales teams close deals faster without juggling multiple tools.

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HubSpot CRM

Free

HubSpot CRM is a comprehensive, cloud-based platform offering a robust free tier that serves businesses from small startups to enterprises. It excels at contact management and pipeline tracking while integrating seamlessly with HubSpot's broader marketing and sales ecosystem.

Visit HubSpot CRM

Feature Comparison

Feature	Close	HubSpot CRM
Built-in Calling	Native power dialer and predictive dialer with call recording built directly into the platform	Basic calling available but more limited; advanced calling features require paid tiers or third-party integrations
Email Capabilities	Automated email sequences with follow-ups and multi-channel communication workflows	Email tracking, templates, and scheduling with unlimited emails in free tier; sequences require paid plans
SMS Messaging	Native SMS messaging integrated with email and calling for true multi-channel outreach	SMS requires third-party integrations or paid Marketing Hub add-ons
Pipeline Management	Sales-focused deal tracking with automation designed for closing deals quickly	Visual pipeline dashboards with drag-and-drop interface and customizable deal stages
Reporting & Analytics	Advanced sales analytics and reporting focused on call metrics, email performance, and team productivity	Customizable dashboards available, but robust reporting features limited in free tier and require paid upgrades
Pricing Structure	Starts at $19/month with all core communication features included from the start	Free tier with unlimited users, but advanced automation, sequences, and reporting require expensive paid upgrades

Pricing Comparison

HubSpot CRM offers an unbeatable free tier for basic CRM needs, while Close starts at $19/month but includes advanced calling and automation features from day one. Close provides better value for sales teams needing built-in communication tools, whereas HubSpot is more cost-effective for startups focused on contact management and willing to add features gradually.

Verdict

Choose Close if...

Choose Close if you're a sales-focused team that needs built-in calling, SMS, and email automation in one platform without managing multiple integrations. It's ideal for teams doing high-volume outreach and prioritizing speed-to-close over marketing integration.

Choose HubSpot CRM if...

Choose HubSpot CRM if you're starting with basic CRM needs and want a free solution that can grow with your business, especially if you plan to leverage marketing automation alongside sales. It's perfect for companies wanting a unified platform across marketing, sales, and service teams.

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Pros & Cons

Close

Pros

+ All-in-one platform with calling, email, and SMS built-in
+ Intuitive interface designed specifically for sales teams
+ Powerful automation capabilities that save time
+ Excellent customer support and onboarding

Cons

- Higher pricing compared to basic CRM alternatives
- Can be overwhelming for very small teams or solo users
- Limited customization options compared to enterprise CRMs

HubSpot CRM

Pros

+ Robust free tier with unlimited users and contacts
+ Intuitive interface with minimal learning curve
+ Seamless integration with HubSpot Marketing and Sales Hub
+ Extensive third-party app integrations and API access

Cons

- Advanced features require expensive paid tiers
- Reporting capabilities are limited in free and starter plans
- Can become costly as you scale and need more functionality