Close vs Keap

Detailed side-by-side comparison

Close

From $19/mo

Close is a sales-focused CRM built specifically for startups and SMBs that need to prioritize communication and deal closing. It stands out by integrating calling, SMS, and email directly into the platform with powerful automation capabilities, making it ideal for teams that rely heavily on outbound sales activities.

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Keap

From $249/mo

Keap is a comprehensive CRM and marketing automation platform designed for small businesses that need an all-in-one solution. It goes beyond basic CRM functionality by including email marketing, appointment scheduling, payment processing, and advanced automation workflows to nurture leads through the entire customer journey.

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Feature Comparison

Feature	Close	Keap
Communication Channels	Built-in calling with power/predictive dialer, SMS, and email sequences all natively integrated for seamless outbound sales	Email and SMS marketing automation with focus on campaigns and nurture sequences, but calling requires third-party integration
Automation Capabilities	Sales-focused automation for email sequences, follow-up tasks, and workflow triggers designed to move deals forward	Advanced marketing automation workflows for lead nurturing, segmentation, and multi-touch campaigns across the customer lifecycle
Sales Pipeline Management	Streamlined pipeline focused on closing deals quickly with visual tracking, reporting, and sales-specific analytics	Pipeline management integrated with broader customer journey tracking, including marketing touchpoints and payment stages
Payment Processing	Not included - requires integration with third-party payment solutions	Built-in e-commerce, payment processing, and invoicing capabilities for direct transaction handling
Lead Capture & Marketing	Basic lead capture with focus on sales qualification and outreach; limited marketing features	Comprehensive lead capture with landing pages, forms, email marketing campaigns, and appointment scheduling
User Experience & Learning Curve	Intuitive interface designed specifically for sales teams with faster onboarding and easier adoption	Steeper learning curve due to comprehensive feature set, but extensive support resources available for training

Pricing Comparison

Close starts at $19/month making it significantly more accessible for budget-conscious sales teams, while Keap starts at $249/month reflecting its more comprehensive all-in-one platform approach. The price difference of over $200/month means Close offers better value for pure sales teams, while Keap justifies its cost for businesses needing integrated marketing, payments, and scheduling alongside CRM.

Verdict

Choose Close if...

Choose Close if you're a sales-focused team that needs powerful calling and outbound communication tools built directly into your CRM, or if you're looking for an intuitive, affordable solution that your team can adopt quickly without sacrificing automation capabilities.

Choose Keap if...

Choose Keap if you need a comprehensive business management platform that handles marketing automation, payment processing, and appointment scheduling alongside your CRM, or if you're willing to invest more upfront for an all-in-one solution that eliminates the need for multiple separate tools.

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Pros & Cons

Close

Pros

+ All-in-one platform with calling, email, and SMS built-in
+ Intuitive interface designed specifically for sales teams
+ Powerful automation capabilities that save time
+ Excellent customer support and onboarding

Cons

- Higher pricing compared to basic CRM alternatives
- Can be overwhelming for very small teams or solo users
- Limited customization options compared to enterprise CRMs

Keap

Pros

+ Comprehensive all-in-one solution reduces need for multiple tools
+ Powerful automation workflows for nurturing leads
+ Excellent customer support and onboarding resources
+ Built-in payment processing and invoicing capabilities

Cons

- Steep learning curve for new users unfamiliar with automation
- Higher price point compared to basic CRM alternatives
- Interface can feel outdated compared to modern competitors