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Close vs Microsoft Dynamics 365

Detailed side-by-side comparison

Close

Close

From $19/mo

Close is a sales-focused CRM built specifically for startups and SMBs that need to close deals efficiently. It combines calling, email, and SMS into one intuitive platform with powerful automation, eliminating the need for multiple tools.

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Microsoft Dynamics 365

Microsoft Dynamics 365

From $65/mo

Microsoft Dynamics 365 is an enterprise-grade CRM and ERP platform that unifies sales, marketing, customer service, and field operations. It's designed for mid-size to large organizations that need comprehensive business management with deep Microsoft ecosystem integration and AI-driven insights.

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Feature Comparison

FeatureCloseMicrosoft Dynamics 365
Communication ToolsBuilt-in calling with power dialer, SMS, and email all native to the platform with call recording and multi-channel workflowsOmnichannel capabilities that integrate with Outlook, Teams, and third-party systems, but calling typically requires additional integrations
AutomationSales-specific automation for email sequences, follow-ups, and predictive dialing focused on accelerating the sales cycleEnterprise-level automation across sales, marketing, and service using Power Automate with complex workflow capabilities spanning multiple departments
AI and AnalyticsSales reporting and analytics with performance dashboards tailored to sales team metrics and activity trackingAdvanced AI-powered predictive analytics using Azure AI, with relationship intelligence, opportunity scoring, and cross-functional business intelligence
CustomizationLimited customization focused on sales workflows, with straightforward configuration suitable for quick deploymentHighly customizable using Power Platform (Power Apps, Power BI) with extensive APIs and ability to build custom applications and integrations
IntegrationsNative integrations with popular sales tools and platforms, designed for quick setup without technical expertiseDeep native integration with entire Microsoft 365 ecosystem (Teams, Outlook, SharePoint, Azure) plus extensive third-party marketplace
Implementation ComplexityQuick setup with excellent onboarding support, designed for teams to get running within days without IT involvementComplex enterprise implementation requiring technical expertise, dedicated IT resources, and often professional consulting services

Pricing Comparison

Close starts at $19/month making it accessible for small teams, while Microsoft Dynamics 365 starts at $65/month with significantly higher total cost of ownership due to implementation and customization needs. Close offers better value for straightforward sales operations, while Dynamics 365 justifies its cost for enterprises needing comprehensive business management.

Verdict

Choose Close if...

Choose Close if you're a startup or SMB sales team that needs an all-in-one, easy-to-use CRM with built-in calling and communication tools that you can implement quickly without technical resources. It's ideal for teams prioritizing simplicity, speed to value, and sales-focused features over enterprise complexity.

Choose Microsoft Dynamics 365 if...

Choose Microsoft Dynamics 365 if you're a mid-size to enterprise organization that needs a comprehensive business platform integrating sales, marketing, service, and operations, especially if you're already invested in the Microsoft ecosystem. It's the right choice when you require advanced customization, AI-driven insights, and have the technical resources to manage a complex implementation.

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CRM

Pros & Cons

Close

Pros

  • + All-in-one platform with calling, email, and SMS built-in
  • + Intuitive interface designed specifically for sales teams
  • + Powerful automation capabilities that save time
  • + Excellent customer support and onboarding

Cons

  • - Higher pricing compared to basic CRM alternatives
  • - Can be overwhelming for very small teams or solo users
  • - Limited customization options compared to enterprise CRMs

Microsoft Dynamics 365

Pros

  • + Deep integration with Microsoft ecosystem and familiar Office tools
  • + Highly customizable with Power Platform and extensive API capabilities
  • + Robust AI and analytics features powered by Azure AI
  • + Scalable architecture suitable for enterprise-level deployments

Cons

  • - Complex implementation requiring significant technical expertise and resources
  • - Higher total cost of ownership compared to standalone CRM solutions
  • - Steep learning curve for users unfamiliar with Microsoft enterprise products