Close vs Salesforce Sales Cloud

Detailed side-by-side comparison

Close

Close

From $19/mo

Close is a sales-focused CRM built specifically for startups and SMBs that emphasizes communication and deal closure. It stands out by integrating calling, SMS, and email directly into the platform with powerful automation features, eliminating the need for multiple third-party tools.

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Salesforce Sales Cloud

Salesforce Sales Cloud

From $25/mo

Salesforce Sales Cloud is the world's leading AI-powered CRM platform designed for enterprise-grade scalability and customization. With its Einstein AI capabilities and massive AppExchange ecosystem, it offers virtually unlimited customization options for organizations of any size.

Visit Salesforce Sales Cloud

Feature Comparison

FeatureCloseSalesforce Sales Cloud
Built-in CommunicationNative calling with power/predictive dialer, SMS, and email fully integrated without third-party toolsEmail integration included; calling and SMS typically require third-party apps from AppExchange
AI & AutomationAutomated email sequences, follow-ups, and workflow automation focused on sales efficiencyAdvanced Einstein AI for lead scoring, sales forecasting, predictive analytics, and comprehensive workflow automation
CustomizationLimited customization with focus on out-of-the-box sales functionalityExtensive customization options with custom objects, fields, and processes; virtually unlimited flexibility
Reporting & AnalyticsAdvanced sales reporting and analytics focused on pipeline, activities, and team performanceEnterprise-grade custom reports, dashboards, AI-powered analytics, and advanced forecasting capabilities
Ease of UseIntuitive interface designed specifically for sales teams with minimal learning curveSteep learning curve with complex interface that often requires training or consultants to implement
Integrations & EcosystemNative integrations with popular sales tools covering essential needsMassive AppExchange marketplace with thousands of integrations and add-ons for any business need

Pricing Comparison

Close starts at $19/month while Salesforce starts at $25/month, but the true cost difference emerges with scale and add-ons. Salesforce typically requires additional costs for AppExchange integrations, consultants, and training, while Close includes core communication features out-of-the-box.

Verdict

Choose Close if...

Choose Close if you're a startup or SMB that wants an all-in-one sales platform that's ready to use immediately with built-in calling, SMS, and email, without the complexity or need for extensive customization.

Choose Salesforce Sales Cloud if...

Choose Salesforce Sales Cloud if you're an enterprise or growing company that needs extensive customization, advanced AI capabilities, and a vast ecosystem of integrations, and have the resources for proper implementation and training.

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Pros & Cons

Close

Pros

  • + All-in-one platform with calling, email, and SMS built-in
  • + Intuitive interface designed specifically for sales teams
  • + Powerful automation capabilities that save time
  • + Excellent customer support and onboarding

Cons

  • - Higher pricing compared to basic CRM alternatives
  • - Can be overwhelming for very small teams or solo users
  • - Limited customization options compared to enterprise CRMs

Salesforce Sales Cloud

Pros

  • + Unmatched customization options
  • + Massive ecosystem (AppExchange)
  • + Advanced reporting & AI analytics

Cons

  • - Steep learning curve
  • - Expensive with no free tier
  • - Complex setup often requires a consultant