Close vs Twenty CRM

Detailed side-by-side comparison

Close

From $19/mo

Close is a sales-focused CRM built specifically for startups and SMBs that need to close deals efficiently. It stands out by integrating calling, SMS, and email directly into the platform with powerful automation features, eliminating the need for multiple tools.

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Twenty CRM

Free

Twenty CRM is a modern, open-source CRM platform that prioritizes customization and data ownership. It's designed for teams who want full control over their CRM system and are comfortable with technical implementation, offering self-hosting capabilities and complete code transparency.

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Feature Comparison

Feature	Close	Twenty CRM
Communication Tools	Built-in calling with power dialer, call recording, SMS messaging, and email sequences all natively integrated	Basic contact and company management; no native calling, SMS, or advanced communication features
Automation Capabilities	Robust automation including automated email sequences, follow-ups, and predictive dialing for high-volume outreach	Task and activity tracking with basic workflow automation; limited compared to dedicated sales automation tools
Customization & Control	Pre-built sales workflows with limited customization; focused on out-of-the-box sales efficiency	Fully customizable data models, fields, and workflows with open-source code access and self-hosting options
Technical Requirements	Fully managed SaaS solution requiring no technical setup; ready to use immediately with excellent onboarding	Requires technical expertise for self-hosting and advanced customization; developers can leverage REST and GraphQL APIs
Integrations & Ecosystem	Native integrations with popular sales tools and established ecosystem of third-party connections	Limited third-party integrations due to newer platform; relies on API development for custom connections
Reporting & Analytics	Advanced sales analytics and reporting dashboards designed for sales performance tracking	Basic pipeline management with Kanban views; limited built-in reporting compared to enterprise solutions

Pricing Comparison

Close starts at $19/month and positions itself as a premium all-in-one sales solution, while Twenty CRM is free and open-source, though self-hosting may incur infrastructure costs. The pricing difference reflects Close's managed service and built-in communication features versus Twenty's DIY approach with maximum flexibility.

Verdict

Choose Close if...

Choose Close if you're a sales-focused team that needs an all-in-one platform with built-in calling, SMS, and email automation ready to use immediately. It's ideal for teams who value time-to-value, don't want to manage technical infrastructure, and need proven sales workflows out of the box.

Choose Twenty CRM if...

Choose Twenty CRM if you have technical resources, want complete control over your data and CRM infrastructure, and need deep customization capabilities. It's perfect for developer-friendly teams who prefer open-source solutions and are willing to invest time in setup for long-term flexibility and data ownership.

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Pros & Cons

Close

Pros

+ All-in-one platform with calling, email, and SMS built-in
+ Intuitive interface designed specifically for sales teams
+ Powerful automation capabilities that save time
+ Excellent customer support and onboarding

Cons

- Higher pricing compared to basic CRM alternatives
- Can be overwhelming for very small teams or solo users
- Limited customization options compared to enterprise CRMs

Twenty CRM

Pros

+ Completely open-source with full code transparency
+ Self-hosting option for complete data control
+ Modern, intuitive user interface
+ Highly customizable to fit specific workflows

Cons

- Relatively new platform with limited third-party integrations
- Self-hosting requires technical expertise
- Smaller community and ecosystem compared to established CRMs