Constant Contact vs ConvertKit (Kit)
Detailed side-by-side comparison
Constant Contact
From $12/moConstant Contact is a beginner-friendly email marketing platform designed specifically for small businesses and nonprofits. It provides intuitive drag-and-drop tools, robust customer support, and built-in event management features to help organizations build professional email campaigns without technical expertise.
Visit Constant ContactConvertKit (Kit)
FreeConvertKit (Kit) is a creator-focused marketing platform built for authors, bloggers, and online entrepreneurs. It emphasizes powerful visual automation and monetization features like paid newsletters and commerce tools, designed specifically for content creators who need sophisticated workflows without unnecessary complexity.
Visit ConvertKit (Kit)Feature Comparison
| Feature | Constant Contact | ConvertKit (Kit) |
|---|---|---|
| Email Design & Templates | Drag-and-drop editor with extensive customizable templates suited for various business types and industries | Basic, minimalist email design options focused on content readability rather than visual complexity |
| Automation Capabilities | Standard automation and autoresponders suitable for small business needs, but limited compared to enterprise platforms | Best-in-class visual automation builder with sophisticated workflows ideal for creator funnels and subscriber journeys |
| Contact Management | Traditional list-based management with segmentation options for organizing subscribers | Tag-based segmentation system that allows flexible, behavior-based subscriber organization |
| Monetization Features | Focused on marketing and audience growth rather than direct monetization; requires third-party integrations for selling | Built-in paid newsletters, commerce features, and Creator Network for direct monetization of content |
| Event Management | Built-in event marketing and registration tools included in the platform | No native event management features; would require integrations or external tools |
| Customer Support | Excellent support with live chat, phone support, and extensive resources for beginners | Standard support options with focus on self-service resources and community |
Pricing Comparison
ConvertKit offers a free plan to start, making it more accessible for new creators, while Constant Contact starts at $12/month. However, Constant Contact may provide better value for small businesses needing event management and extensive templates, whereas ConvertKit's higher-tier plans justify their cost with advanced automation and monetization features for creators.
Verdict
Choose Constant Contact if...
Choose Constant Contact if you're a small business or nonprofit that needs beginner-friendly tools, professional email templates, built-in event management, and strong customer support. It's ideal for organizations prioritizing ease of use and traditional marketing campaigns over advanced automation.
Choose ConvertKit (Kit) if...
Choose ConvertKit (Kit) if you're a content creator, blogger, or author who needs sophisticated automation, wants to monetize through paid newsletters, and values a tag-based system for subscriber management. It's perfect for creators who prioritize functionality over design and need powerful workflows for their audience.
Get Your Free Software Recommendation
Answer a few quick questions and we'll match you with the perfect tools
Select the category that best fits your needs
Pros & Cons
Constant Contact
Pros
- + Extremely beginner-friendly with intuitive interface
- + Excellent customer support including live chat and phone
- + Strong deliverability rates and reputation
- + Built-in event management and registration features
Cons
- - More expensive than many competitors for similar features
- - Limited advanced automation compared to enterprise platforms
- - Additional costs for features like social media ads
ConvertKit (Kit)
Pros
- + Best-in-class automation builder
- + High email deliverability
- + Creator-focused monetization tools
Cons
- - Basic email design options
- - More expensive starting point
- - Limited CRM functionality