Constant Contact vs Drip

Detailed side-by-side comparison

Constant Contact

From $12/mo

Constant Contact is a beginner-friendly email marketing platform tailored for small businesses and nonprofits who need straightforward campaign creation and contact management. It emphasizes ease of use with drag-and-drop tools, strong customer support, and built-in event marketing capabilities for businesses that need an accessible all-in-one solution.

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Drip

From $39/mo

Drip is an advanced marketing automation platform built specifically for ecommerce businesses that need sophisticated customer journey mapping and revenue optimization. It combines powerful segmentation, multichannel messaging (email and SMS), and deep integrations with major ecommerce platforms to help online retailers drive conversions through personalized campaigns.

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Feature Comparison

Feature	Constant Contact	Drip
Email Automation	Basic marketing automation with autoresponders and scheduled campaigns suitable for simple workflows	Advanced visual workflow builder enabling complex, behavior-triggered customer journeys with conditional logic and multi-step sequences
Ecommerce Integration	Limited ecommerce capabilities with basic integrations available but not the primary focus	Deep native integrations with Shopify, WooCommerce, and Magento including product sync, cart abandonment, and purchase behavior tracking
Segmentation	Contact list segmentation based on basic demographics and engagement metrics	Sophisticated behavioral segmentation with customer tagging, purchase history, browsing behavior, and dynamic segments that update automatically
Analytics & Reporting	Real-time reporting on email opens, clicks, and engagement metrics with straightforward dashboard	Revenue attribution dashboard tracking sales directly to campaigns, customer lifetime value, and detailed conversion funnel analytics
Multichannel Marketing	Social media posting and integration alongside email campaigns, plus event marketing tools	Unified email and SMS marketing campaigns with coordinated multichannel workflows and consistent customer messaging
Ease of Use	Extremely intuitive interface with drag-and-drop editor perfect for beginners, plus extensive live support options	More complex platform with steeper learning curve but powerful capabilities once mastered, designed for marketers with automation experience

Pricing Comparison

Constant Contact starts at $12/month making it more affordable for entry-level users, while Drip begins at $39/month reflecting its advanced ecommerce-focused capabilities. Both platforms increase in cost as contact lists grow, but Drip's pricing escalates more significantly with list size, though it offers stronger ROI potential for ecommerce businesses through revenue attribution features.

Verdict

Choose Constant Contact if...

Choose Constant Contact if you're a small business or nonprofit seeking an affordable, easy-to-use email marketing solution with excellent support, or if you need built-in event management features and don't require sophisticated automation or ecommerce integration.

Choose Drip if...

Choose Drip if you run an ecommerce business and need advanced automation, behavioral segmentation, and revenue tracking capabilities, or if you want deep integrations with Shopify, WooCommerce, or Magento to create personalized customer journeys that drive online sales.

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Email Marketing

Pros & Cons

Constant Contact

Pros

+ Extremely beginner-friendly with intuitive interface
+ Excellent customer support including live chat and phone
+ Strong deliverability rates and reputation
+ Built-in event management and registration features

Cons

- More expensive than many competitors for similar features
- Limited advanced automation compared to enterprise platforms
- Additional costs for features like social media ads

Drip

Pros

+ Excellent ecommerce-specific features and deep platform integrations
+ Powerful segmentation and automation capabilities for targeted campaigns
+ Intuitive visual workflow builder for complex customer journeys
+ Strong analytics with revenue tracking and detailed reporting

Cons

- Pricing can be expensive as email list grows
- Steeper learning curve compared to simpler email marketing tools
- Limited functionality for non-ecommerce businesses