Constant Contact vs Omnisend
Detailed side-by-side comparison
Constant Contact
From $12/moConstant Contact is a user-friendly email marketing platform designed primarily for small businesses and nonprofits who need straightforward email campaign tools without complexity. It emphasizes ease of use, strong customer support, and reliable email deliverability, making it ideal for businesses new to email marketing.
Visit Constant ContactOmnisend
FreeOmnisend is an ecommerce-focused marketing automation platform that combines email, SMS, and push notifications into unified campaigns. Built specifically for online stores, it offers pre-built workflows for common ecommerce scenarios like cart abandonment and product recommendations with deep integrations into major ecommerce platforms.
Visit OmnisendFeature Comparison
| Feature | Constant Contact | Omnisend |
|---|---|---|
| Marketing Channels | Primarily email marketing with social media posting capabilities and integration with social platforms | Multi-channel approach combining email, SMS, push notifications, and web push in unified campaigns |
| Automation Workflows | Basic marketing automation and autoresponders suitable for simple drip campaigns and follow-ups | Advanced automation with pre-built ecommerce-specific workflows including cart abandonment, browse abandonment, welcome series, and product recommendations |
| Ecommerce Integration | General integrations available but not specifically optimized for ecommerce operations | Deep native integrations with Shopify, WooCommerce, and BigCommerce with product sync, revenue attribution, and purchase behavior tracking |
| Email Builder | Intuitive drag-and-drop editor with customizable templates designed for general business use | Drag-and-drop builder with ecommerce-optimized templates including product recommendation blocks and dynamic content |
| Specialized Features | Built-in event marketing and registration tools, making it excellent for businesses hosting webinars, workshops, or community events | Integrated popups and signup forms with advanced targeting, plus SMS marketing capabilities within the same platform |
| Customer Support | Excellent support reputation with live chat, phone support, and extensive resources tailored for beginners | Standard support with knowledge base and email support, with focus on self-service through pre-built workflows |
Pricing Comparison
Omnisend offers a more attractive entry point with a free plan that includes essential features, while Constant Contact starts at $12/month. However, Constant Contact's pricing includes phone support and event management, while Omnisend's costs can increase significantly as you scale SMS usage.
Verdict
Choose Constant Contact if...
Choose Constant Contact if you're a small business or nonprofit outside of ecommerce who values simplicity, needs event management capabilities, and wants access to responsive phone and chat support to guide you through email marketing.
Choose Omnisend if...
Choose Omnisend if you run an online store on platforms like Shopify or WooCommerce and want sophisticated multi-channel automation workflows specifically designed to recover abandoned carts, increase repeat purchases, and drive ecommerce revenue.
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Pros & Cons
Constant Contact
Pros
- + Extremely beginner-friendly with intuitive interface
- + Excellent customer support including live chat and phone
- + Strong deliverability rates and reputation
- + Built-in event management and registration features
Cons
- - More expensive than many competitors for similar features
- - Limited advanced automation compared to enterprise platforms
- - Additional costs for features like social media ads
Omnisend
Pros
- + Deep ecommerce platform integrations (Shopify, WooCommerce, BigCommerce)
- + Intuitive interface with pre-built automation workflows that save time
- + Strong SMS and email combination in one platform
- + Generous free tier with essential features for small businesses
Cons
- - Primarily focused on ecommerce, limited features for other industries
- - SMS credits can get expensive at scale
- - Learning curve for advanced automation features