Drift vs Gorgias

Detailed side-by-side comparison

Drift

Free

Drift is a conversational marketing and sales platform designed for B2B companies to replace traditional web forms with AI-powered chatbots and live chat. It focuses on engaging website visitors in real-time, qualifying leads automatically, and accelerating the sales cycle through immediate conversations.

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Gorgias

From $10/mo

Gorgias is a helpdesk platform purpose-built for e-commerce businesses that centralizes customer support across multiple channels into one unified inbox. It integrates deeply with e-commerce platforms like Shopify and BigCommerce, allowing support agents to manage orders, process refunds, and handle customer inquiries without leaving the ticket interface.

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Feature Comparison

Feature	Drift	Gorgias
Primary Use Case	Conversational marketing and sales focused on lead generation, qualification, and converting website visitors into sales opportunities for B2B companies	Customer support and helpdesk management specifically designed for e-commerce businesses to handle post-purchase inquiries and support tickets
Chat & Communication	AI-powered chatbots and live chat designed to engage visitors proactively, qualify leads, and schedule sales meetings with conversational landing pages	Live chat as one channel among many in a unified inbox, focused on answering customer questions and resolving support issues rather than sales prospecting
Automation Capabilities	Lead qualification and routing automation, meeting scheduling, and conversational workflows to move prospects through the sales funnel	Automated responses and macros for common customer inquiries, AI-powered intent detection, and self-service help center to reduce repetitive ticket handling
E-commerce Integration	General CRM and marketing tool integrations focused on sales pipeline management, with no specific e-commerce order management capabilities	Deep native integrations with Shopify, Magento, and BigCommerce allowing agents to view orders, process refunds, edit subscriptions, and manage customer data directly from tickets
Multi-Channel Support	Primarily website-based chat interactions with email integrations, focused on capturing and engaging visitors on your website	Unified inbox managing email, social media (Facebook, Instagram), SMS, live chat, and phone support in one centralized interface
Analytics & Reporting	Real-time visitor intelligence and tracking, conversation analytics, and lead qualification metrics to measure sales pipeline impact	Revenue statistics tracking how support interactions impact sales, customer satisfaction metrics, and ticket resolution performance to measure support team effectiveness

Pricing Comparison

Drift starts with a free tier but premium pricing can become expensive for small businesses with advanced features locked behind higher-tier plans. Gorgias starts at $10/month but pricing scales with ticket volume, which can become costly as your support needs grow, though both offer strong ROI for their target audiences.

Verdict

Choose Drift if...

Choose Drift if you're a B2B company focused on lead generation and sales acceleration, need conversational marketing tools to engage website visitors proactively, and want to replace traditional forms with real-time conversations that qualify leads and book meetings automatically.

Choose Gorgias if...

Choose Gorgias if you're an e-commerce business running on Shopify, Magento, or BigCommerce that needs a centralized helpdesk to manage customer support across multiple channels, with built-in order management capabilities and automation to reduce repetitive support tasks while tracking revenue impact.

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Customer Support

Pros & Cons

Drift

Pros

+ Intuitive interface with easy chatbot builder
+ Strong integration ecosystem with major CRMs and marketing tools
+ Effective lead qualification and routing capabilities
+ Responsive customer support and onboarding

Cons

- Premium pricing can be expensive for small businesses
- Advanced features require higher-tier plans
- Learning curve for optimizing conversational workflows

Gorgias

Pros

+ Purpose-built for e-commerce with order management capabilities built-in
+ Powerful automation reduces repetitive ticket handling significantly
+ Comprehensive integration ecosystem with e-commerce platforms and apps
+ Tracks revenue generated and saved through support interactions

Cons

- Pricing can become expensive as ticket volume grows
- Learning curve for advanced automation features
- Limited functionality for non-e-commerce businesses