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Fathom Analytics vs Plausible Analytics

Detailed side-by-side comparison

Fathom Analytics

Fathom Analytics

From $15/mo

Fathom Analytics is a privacy-first website analytics platform that provides simple, GDPR-compliant insights without cookies or personal data tracking. It offers a clean, intuitive interface with unlimited websites per account and includes uptime monitoring alongside standard analytics features.

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Plausible Analytics

Plausible Analytics

From $9/mo

Plausible Analytics is a lightweight, open-source web analytics tool that delivers privacy-friendly insights without cookies or personal data collection. It emphasizes transparency through its open-source nature and provides a clutter-free dashboard with essential metrics and custom event tracking.

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Feature Comparison

FeatureFathom AnalyticsPlausible Analytics
Privacy ComplianceCookie-free tracking compliant with GDPR, CCPA, and PECR, eliminating need for cookie bannersCookieless tracking compliant with GDPR, CCPA, and PECR, with added transparency through open-source code
Script PerformanceLightweight script under 1KB that loads quickly without impacting site performanceExtremely lightweight script under 1KB optimized for minimal performance impact
Account StructureUnlimited websites per account, ideal for agencies or businesses managing multiple propertiesPricing per website with volume discounts, better suited for individual sites or smaller portfolios
Additional MonitoringIncludes uptime monitoring alongside analytics, providing extra website health insightsFocuses solely on analytics without uptime monitoring features
Custom TrackingReal-time dashboard with standard goal and event tracking capabilitiesCustom event and goal tracking with email and Slack reports for automated updates
Open SourceProprietary platform with transparent company values but closed-source codeFully open-source platform allowing code inspection and self-hosting options

Pricing Comparison

Plausible Analytics starts at $9/mo compared to Fathom Analytics at $15/mo, making it more budget-friendly for single sites. However, Fathom's unlimited websites feature provides better value for agencies or businesses managing multiple properties.

Verdict

Choose Fathom Analytics if...

Choose Fathom Analytics if you manage multiple websites and want unlimited sites on one account, or if you value the added uptime monitoring feature alongside your analytics. The higher price point is justified for agencies and businesses with diverse web properties.

Choose Plausible Analytics if...

Choose Plausible Analytics if you prefer open-source transparency and want to minimize costs for individual websites, or if you need Slack integration for team notifications. It's ideal for developers and privacy advocates who value code transparency and a lower entry price.

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Analytics

Pros & Cons

Fathom Analytics

Pros

  • + No cookie banners required due to privacy-first approach
  • + Fast loading script that doesn't impact site performance
  • + Simple, intuitive interface without overwhelming data
  • + Excellent customer support and transparent company values

Cons

  • - Limited advanced features compared to Google Analytics
  • - Higher cost for high-traffic websites
  • - Fewer integration options than enterprise analytics tools

Plausible Analytics

Pros

  • + No cookie banners required due to privacy-first approach
  • + Open-source with transparent data practices
  • + Extremely lightweight script doesn't impact site performance
  • + Clean, easy-to-understand interface without clutter

Cons

  • - Limited advanced features compared to Google Analytics
  • - No free tier for commercial use
  • - Smaller ecosystem of integrations and third-party tools