Freshsales vs Insightly

Detailed side-by-side comparison

Freshsales

Free

Freshsales is an AI-powered CRM platform built by Freshworks that focuses on helping sales teams manage leads, track customer interactions, and accelerate deal closure. It features Freddy AI for predictive insights, built-in communication tools, and visual pipeline management with a user-friendly interface suitable for teams of all sizes.

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Insightly

From $29/mo

Insightly is a comprehensive CRM and project management platform designed for small to mid-sized businesses that need to manage both customer relationships and project delivery in one system. It combines traditional CRM capabilities like contact management and sales tracking with integrated project management tools for end-to-end business process management.

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Feature Comparison

Feature	Freshsales	Insightly
AI and Automation	Includes Freddy AI for lead scoring, deal predictions, and intelligent insights, plus sales sequences and workflow automation	Offers workflow automation and custom business processes, but lacks advanced AI-powered predictive capabilities
Project Management	Focused purely on sales and CRM functionality without dedicated project management features	Includes integrated project management with task assignments, milestones, and project tracking alongside CRM features
Communication Tools	Built-in email, phone, and chat communication directly within the platform for seamless customer engagement	Email tracking and integration with Gmail and Outlook, but lacks built-in phone and chat capabilities
Mobile Experience	Full-featured mobile CRM app available for both iOS and Android with comprehensive functionality	Mobile app available but with limited functionality compared to the desktop version
Relationship Management	Standard contact and lead management with email tracking and interaction history	Advanced relationship linking that maps connections between contacts, organizations, and opportunities for complex B2B relationships
Pricing Entry Point	Offers a comprehensive free plan for small teams with unlimited users, making it accessible for startups and growing businesses	Starts at $29 per user per month with no free tier available, requiring upfront investment

Pricing Comparison

Freshsales offers significantly better value for budget-conscious teams with its free forever plan, while Insightly starts at $29/user/month but can become expensive as teams scale. Freshsales provides more accessibility for small teams and startups, while Insightly's pricing reflects its dual CRM and project management capabilities.

Verdict

Choose Freshsales if...

Choose Freshsales if you need a pure sales-focused CRM with strong AI capabilities, built-in communication tools, and want to start with a free plan. It's ideal for sales teams prioritizing lead management, predictive insights, and straightforward pipeline tracking without project management needs.

Choose Insightly if...

Choose Insightly if you need to manage both customer relationships and project delivery in a single platform, especially for service-based businesses or agencies. It's best suited for small to mid-sized businesses that require relationship linking for complex B2B scenarios and want unified visibility across sales and project execution.

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Pros & Cons

Freshsales

Pros

+ Intuitive and easy-to-use interface with minimal learning curve
+ Comprehensive free plan available for small teams
+ Strong AI capabilities including Freddy AI for predictions and insights
+ Excellent integration with other Freshworks products

Cons

- Advanced features and customization can be limited compared to enterprise CRMs
- Some users report occasional syncing issues with email
- Phone support only available on higher-tier plans