Front vs Gorgias

Detailed side-by-side comparison

Front

From $19/mo

Front is a collaborative inbox platform that transforms shared email and multi-channel communication into a hub for team collaboration. It combines an intuitive email-like interface with powerful workflow automation, team collaboration tools, and extensive integrations, making it ideal for teams that need to manage customer communications across various channels while working together seamlessly.

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Gorgias

From $10/mo

Gorgias is a helpdesk platform purpose-built for e-commerce businesses, offering deep integrations with platforms like Shopify, Magento, and BigCommerce. It enables support agents to manage customer inquiries while simultaneously handling order management tasks like processing refunds and editing subscriptions directly from the support interface, with unique revenue tracking capabilities.

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Feature Comparison

Feature	Front	Gorgias
Multi-channel support	Supports email, SMS, chat, and social media in shared team inboxes with unified communication management	Unified inbox for email, social media, SMS, live chat, and phone support with centralized customer conversation history
E-commerce integration	Offers CRM and helpdesk integrations through its 100+ app ecosystem, but not specifically designed for e-commerce workflows	Deep native integrations with Shopify, Magento, and BigCommerce allowing agents to view orders, process refunds, and manage subscriptions directly from tickets
Team collaboration	Robust internal comments, @mentions, and assignment features designed specifically for team collaboration on customer messages	Basic team collaboration features with ticket assignment and internal notes, but less emphasis on collaborative workflows
Automation capabilities	Workflow automation with rules, AI-powered features, and intelligent routing for assigning and managing conversations	AI-powered automation with intent detection, automated responses, and macros specifically designed to reduce repetitive e-commerce inquiries
Analytics and reporting	Performance reporting focused on team productivity, response times, and general support metrics	Revenue statistics tracking that shows support impact on sales, revenue generated, and revenue saved through support interactions
Pricing model	Per-user pricing starting at $19/month that scales with team size, can become expensive for larger teams	Ticket-based pricing starting at $10/month that scales with support volume, costs increase as ticket volume grows

Pricing Comparison

Front starts at $19/month per user making it more expensive upfront but predictable for small teams, while Gorgias starts at $10/month with ticket-based pricing that can scale significantly with support volume. Front's cost grows with team headcount while Gorgias costs increase with customer inquiry volume, making each better suited to different business growth patterns.

Verdict

Choose Front if...

Choose Front if you need robust team collaboration features across multiple departments, aren't exclusively focused on e-commerce, or require a general-purpose shared inbox that prioritizes teamwork and has an extensive integration ecosystem for various business tools.

Choose Gorgias if...

Choose Gorgias if you run an e-commerce business on Shopify, Magento, or BigCommerce and need support agents to handle order management tasks directly from tickets, want to track revenue impact of support, or need automation specifically designed for common e-commerce customer inquiries.

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Customer Support

Pros & Cons

Front

Pros

+ Intuitive email-like interface with minimal learning curve
+ Excellent team collaboration features with internal commenting
+ Robust integration ecosystem with 100+ apps
+ Powerful automation and routing capabilities

Cons

- Can become expensive as team size grows
- Advanced features require higher-tier plans
- Mobile app has limited functionality compared to desktop

Gorgias

Pros

+ Purpose-built for e-commerce with order management capabilities built-in
+ Powerful automation reduces repetitive ticket handling significantly
+ Comprehensive integration ecosystem with e-commerce platforms and apps
+ Tracks revenue generated and saved through support interactions

Cons

- Pricing can become expensive as ticket volume grows
- Learning curve for advanced automation features
- Limited functionality for non-e-commerce businesses