Volusion vs Wix eCommerce

Detailed side-by-side comparison

Volusion

From $35/mo

Volusion is an all-in-one ecommerce platform designed specifically for small to medium-sized businesses to build and manage online stores without technical expertise. It provides comprehensive built-in features including inventory management, CRM, and marketing tools, with strong customer support to help businesses grow their online presence.

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Wix eCommerce

From $17/mo

Wix eCommerce is a versatile website builder with integrated online store capabilities that emphasizes design flexibility and ease of use through its drag-and-drop interface. It offers an all-in-one solution with hosting, security, and domain management, plus access to 300+ app integrations for extending functionality.

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Feature Comparison

Feature	Volusion	Wix eCommerce
Website Builder	Drag-and-drop builder focused specifically on ecommerce store layouts with templates optimized for online selling	Highly flexible drag-and-drop builder with hundreds of customizable templates, though switching templates post-launch can be difficult
App Integrations	Limited third-party app integrations compared to competitors, but includes Amazon and eBay marketplace integration	Comprehensive app marketplace with 300+ integrations for extending store functionality and marketing capabilities
Built-in Business Tools	Includes built-in CRM, reporting tools, inventory management, and SEO/marketing features without requiring additional apps	Offers inventory management, abandoned cart recovery, automated emails, and SEO/marketing tools as integrated features
Payment Processing	Payment gateway integration with transaction fees on lower-tier plans	Integrated payment processing with multiple gateway options, but transaction fees apply on lower-tier plans
Scalability	Limited scalability for large enterprises with more complex operational needs	Limited scalability for large enterprises requiring advanced features and high-volume transaction capabilities
Customer Support	Strong customer support with comprehensive resources tailored to ecommerce businesses	Support available with extensive knowledge base, though level varies by plan tier

Pricing Comparison

Wix eCommerce starts at $17/mo making it more affordable for entry-level users, while Volusion starts at $35/mo but includes more comprehensive built-in ecommerce-specific features. Both platforms charge transaction fees on lower-tier plans, which can impact overall costs depending on sales volume.

Verdict

Choose Volusion if...

Choose Volusion if you need a dedicated ecommerce platform with robust built-in CRM and reporting tools, or if you plan to sell on Amazon and eBay marketplaces. It's ideal for businesses prioritizing ecommerce-specific features and strong customer support over design flexibility.

Choose Wix eCommerce if...

Choose Wix eCommerce if design flexibility and visual customization are top priorities, or if you want access to a large app marketplace for extended functionality. It's perfect for businesses wanting an affordable entry point with the ability to create a highly customized branded website alongside their store.

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Pros & Cons

Volusion

Pros

+ User-friendly interface suitable for beginners
+ Comprehensive built-in features reduce need for third-party apps
+ Strong customer support and resources
+ Built-in CRM and reporting tools

Cons

- Limited scalability for large enterprises
- Fewer app integrations compared to competitors like Shopify
- Transaction fees on lower-tier plans

Wix eCommerce

Pros

+ Intuitive drag-and-drop interface requires no coding knowledge
+ Comprehensive app marketplace with 300+ integrations
+ Strong design flexibility with hundreds of customizable templates
+ All-in-one solution including hosting, security, and domain management

Cons

- Transaction fees on lower-tier plans can add up quickly
- Limited scalability for large enterprises with complex needs
- Switching templates after launch can be difficult and may require rebuilding content