CleverTap
CleverTap is an all-in-one customer engagement and retention platform that combines analytics, segmentation, and omnichannel messaging to help mobile-first brands optimize user experiences. It enables businesses to deliver personalized campaigns across push notifications, email, SMS, in-app messages, and web to drive customer lifetime value.
Free plan available
Features
Pros & Cons
Pros
- +Comprehensive all-in-one platform reducing need for multiple tools
- +Strong mobile-first capabilities with deep analytics and engagement features
- +Powerful segmentation engine with real-time data processing
- +Excellent support for gaming, e-commerce, and media apps
Cons
- -Steep learning curve with complex interface for new users
- -Higher pricing compared to some competitors, especially for smaller businesses
- -Limited customization options for certain UI elements and dashboards
Pricing
| Plan | Price | Features |
|---|---|---|
| Essentials | Free | Up to 1,000 monthly tracked users, Basic segmentation and analytics, Email and push notifications, 30-day data retention |
| Advanced | Custom pricing | Unlimited tracked users, Advanced segmentation and journey orchestration, All messaging channels including SMS and WhatsApp, Predictive analytics and AI recommendations, Dedicated customer success manager |
| Enterprise | Custom pricing | Everything in Advanced, Custom data retention policies, Advanced security and compliance features, Priority support and SLA guarantees, Custom integrations and API access |
Quick Info
- Category
- Marketing Automation
- Starting Price
- Free
- Features
- 6 listed
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