Marketing Automation

20 tools to compare

Act-On

Act-On

From $900/mo

Act-On is a comprehensive marketing automation platform designed for small to mid-sized B2B and B2C companies to drive customer engagement through email marketing, lead nurturing, and multi-channel campaign management. It offers intuitive tools for marketers to create, automate, and measure campaigns without requiring extensive technical expertise.

Email marketing and automationLead scoring and nurturingLanding page and web form builder
Autopilot

Autopilot

From $49/mo

Autopilot is a visual marketing automation platform that helps businesses create personalized customer journeys across multiple channels including email, SMS, and in-app messaging. Designed for marketers who want an intuitive drag-and-drop interface to build sophisticated automation workflows without technical expertise.

Visual customer journey canvas builderMulti-channel marketing automation (email, SMS, in-app)Advanced segmentation and personalization
Bloomreach

Bloomreach

Bloomreach is an AI-powered commerce experience cloud that combines customer data, product discovery, content management, and conversational shopping to deliver personalized digital commerce experiences. It's designed for enterprise e-commerce brands looking to optimize conversions and drive revenue through intelligent personalization and search.

AI-powered product discovery and searchOmnichannel marketing automation and orchestrationReal-time customer data platform and segmentation
Braze

Braze

Braze is a comprehensive customer engagement platform that enables brands to build and orchestrate personalized, real-time messaging campaigns across email, mobile, web, and other channels. Designed for enterprise marketing teams, it combines robust segmentation, journey orchestration, and AI-powered optimization to drive customer retention and lifetime value.

Multi-channel messaging (email, push, in-app, SMS, WhatsApp)Real-time customer data ingestion and segmentationCanvas journey orchestration and workflow automation
CleverTap

CleverTap

Free

CleverTap is an all-in-one customer engagement and retention platform that combines analytics, segmentation, and omnichannel messaging to help mobile-first brands optimize user experiences. It enables businesses to deliver personalized campaigns across push notifications, email, SMS, in-app messages, and web to drive customer lifetime value.

Real-time user segmentation and behavioral analyticsOmnichannel campaign orchestration across push, email, SMS, WhatsApp, and in-appAI-powered personalization and product recommendations
Customer.io

Customer.io

Free

Customer.io is a powerful marketing automation platform that enables businesses to send targeted, behavior-driven email, SMS, and push notifications. Designed for product-led companies and SaaS businesses, it combines customer data with sophisticated segmentation and messaging workflows to deliver personalized customer experiences.

Behavioral email and SMS campaignsAdvanced customer segmentation and targetingMulti-channel messaging (email, SMS, push, in-app)
Eloqua

Eloqua

From $2000/mo

Oracle Eloqua is an enterprise-grade marketing automation platform designed for B2B organizations to create, automate, and measure sophisticated multi-channel campaigns. It provides advanced lead management, email marketing, and revenue attribution capabilities for large-scale marketing operations.

Advanced lead scoring and nurturingMulti-channel campaign orchestrationDynamic content personalization
Emarsys

Emarsys

Emarsys is an enterprise-grade omnichannel customer engagement platform that leverages AI and predictive analytics to personalize marketing campaigns across email, SMS, mobile, social, and web channels. Designed for mid-to-large retailers and e-commerce brands, it enables data-driven customer lifecycle marketing at scale.

AI-powered personalization and product recommendationsOmnichannel campaign orchestration across email, SMS, mobile push, web, and socialPredictive analytics and customer lifetime value modeling
HubSpot Marketing Hub

HubSpot Marketing Hub

Free

HubSpot Marketing Hub is an all-in-one inbound marketing platform that helps businesses attract, engage, and delight customers through email marketing, automation, SEO, and analytics. Perfect for small to enterprise-level marketing teams looking to scale their lead generation and nurture campaigns with powerful CRM integration.

Email marketing with drag-and-drop builder and A/B testingMarketing automation workflows and lead nurturingLanding page and form builder with conversion optimization
Insider

Insider

Insider is an enterprise-grade cross-channel marketing automation and personalization platform that helps brands deliver individualized customer experiences across web, mobile apps, email, SMS, and messaging channels. It combines AI-powered predictive analytics with comprehensive customer data to drive engagement and conversions throughout the customer journey.

AI-powered cross-channel orchestration across 12+ channelsReal-time customer segmentation and predictive analyticsWeb and app personalization with A/B testing
Iterable

Iterable

Iterable is a cross-channel marketing automation platform that enables growth marketers to create, execute, and optimize campaigns across email, mobile, SMS, web, and social channels. Built for B2C companies, it combines sophisticated segmentation, workflow automation, and real-time personalization to drive customer engagement at scale.

Cross-channel campaign orchestration across email, SMS, push, in-app, and webAdvanced segmentation with real-time data synchronizationWorkflow Studio for building complex customer journeys with drag-and-drop interface
Mailchimp Marketing

Mailchimp Marketing

Free

Mailchimp is an all-in-one marketing automation platform that helps businesses manage email campaigns, audience engagement, and customer relationships. Designed for small to medium-sized businesses, it combines email marketing with CRM, landing pages, and multi-channel marketing tools.

Email campaign builder with drag-and-drop editorMarketing automation and customer journey mappingAudience segmentation and behavioral targeting
Marketo

Marketo

From $895/mo

Marketo Engage is an enterprise-grade marketing automation platform by Adobe that helps B2B and B2C marketers manage lead generation, nurturing, and account-based marketing at scale. It combines email marketing, lead management, and revenue attribution to drive customer engagement across the entire buyer journey.

Advanced lead scoring and nurturing workflowsMulti-channel campaign management (email, social, mobile, web)Account-based marketing (ABM) capabilities
MoEngage

MoEngage

MoEngage is an insights-led customer engagement platform that enables consumer brands to deliver personalized omnichannel experiences at scale. It combines AI-powered campaign optimization with advanced analytics to help marketers increase customer retention and lifetime value.

AI-powered customer journey orchestration across email, SMS, push, in-app, and web channelsReal-time customer segmentation and behavioral analyticsIntelligent product recommendations and dynamic content personalization
Ontraport

Ontraport

From $24/mo

Ontraport is an all-in-one business automation platform designed for entrepreneurs and small businesses that combines CRM, marketing automation, and payment processing. It enables businesses to automate their entire customer lifecycle from lead capture to post-purchase follow-up.

Visual campaign builder with drag-and-drop automationBuilt-in CRM with pipeline managementEmail and SMS marketing automation
Ortto

Ortto

Free

Ortto is an all-in-one marketing automation and customer data platform that combines CDP, email marketing, SMS, live chat, and analytics to help businesses deliver personalized customer journeys. Designed for growth-focused SaaS companies and e-commerce brands looking to unify their customer data and automate marketing across multiple channels.

Customer Data Platform (CDP) with unified profilesVisual journey builder for multi-channel automationEmail and SMS marketing campaigns
Pardot (Salesforce)

Pardot (Salesforce)

From $1250/mo

Pardot (now Marketing Cloud Account Engagement) is Salesforce's B2B marketing automation platform designed to help marketing and sales teams align, generate quality leads, and accelerate pipeline growth. It provides powerful tools for email marketing, lead nurturing, scoring, and ROI reporting with native Salesforce CRM integration.

Email marketing and drip campaign automationLead scoring and grading based on behavior and demographicsLanding page and form builder with A/B testing
Sendinblue (Brevo)

Sendinblue (Brevo)

Free

Brevo (formerly Sendinblue) is an all-in-one marketing automation platform that combines email marketing, SMS campaigns, chat, CRM, and marketing automation tools for businesses of all sizes. It offers an intuitive interface with powerful features to help companies build customer relationships and grow their revenue through multi-channel communication.

Email marketing with drag-and-drop editor and customizable templatesMarketing automation workflows with advanced segmentationSMS marketing and WhatsApp campaigns
SharpSpring

SharpSpring

From $449/mo

SharpSpring is a comprehensive marketing automation platform designed for SMBs and marketing agencies, offering CRM, email marketing, social media management, and lead tracking in one integrated solution. It provides enterprise-level features at a more affordable price point, making it ideal for growing businesses and agencies managing multiple clients.

Marketing automation with behavioral-based email workflowsBuilt-in CRM with contact and deal managementLanding page and form builder with A/B testing
WebEngage

WebEngage

Free

WebEngage is a full-stack marketing automation and customer data platform that enables businesses to create personalized, omnichannel customer engagement campaigns across web, mobile, email, SMS, and push notifications. Designed for B2C companies, it combines analytics, segmentation, and journey orchestration to drive retention and conversion.

Multi-channel campaign orchestration across 10+ channelsAdvanced customer segmentation and behavioral targetingReal-time personalization engine

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