Marketing Automation
20 tools to compare
Act-On
From $900/moAct-On is a comprehensive marketing automation platform designed for small to mid-sized B2B and B2C companies to drive customer engagement through email marketing, lead nurturing, and multi-channel campaign management. It offers intuitive tools for marketers to create, automate, and measure campaigns without requiring extensive technical expertise.
Autopilot
From $49/moAutopilot is a visual marketing automation platform that helps businesses create personalized customer journeys across multiple channels including email, SMS, and in-app messaging. Designed for marketers who want an intuitive drag-and-drop interface to build sophisticated automation workflows without technical expertise.
Bloomreach
Bloomreach is an AI-powered commerce experience cloud that combines customer data, product discovery, content management, and conversational shopping to deliver personalized digital commerce experiences. It's designed for enterprise e-commerce brands looking to optimize conversions and drive revenue through intelligent personalization and search.
Braze
Braze is a comprehensive customer engagement platform that enables brands to build and orchestrate personalized, real-time messaging campaigns across email, mobile, web, and other channels. Designed for enterprise marketing teams, it combines robust segmentation, journey orchestration, and AI-powered optimization to drive customer retention and lifetime value.
CleverTap
FreeCleverTap is an all-in-one customer engagement and retention platform that combines analytics, segmentation, and omnichannel messaging to help mobile-first brands optimize user experiences. It enables businesses to deliver personalized campaigns across push notifications, email, SMS, in-app messages, and web to drive customer lifetime value.
Customer.io
FreeCustomer.io is a powerful marketing automation platform that enables businesses to send targeted, behavior-driven email, SMS, and push notifications. Designed for product-led companies and SaaS businesses, it combines customer data with sophisticated segmentation and messaging workflows to deliver personalized customer experiences.
Eloqua
From $2000/moOracle Eloqua is an enterprise-grade marketing automation platform designed for B2B organizations to create, automate, and measure sophisticated multi-channel campaigns. It provides advanced lead management, email marketing, and revenue attribution capabilities for large-scale marketing operations.
Emarsys
Emarsys is an enterprise-grade omnichannel customer engagement platform that leverages AI and predictive analytics to personalize marketing campaigns across email, SMS, mobile, social, and web channels. Designed for mid-to-large retailers and e-commerce brands, it enables data-driven customer lifecycle marketing at scale.
HubSpot Marketing Hub
FreeHubSpot Marketing Hub is an all-in-one inbound marketing platform that helps businesses attract, engage, and delight customers through email marketing, automation, SEO, and analytics. Perfect for small to enterprise-level marketing teams looking to scale their lead generation and nurture campaigns with powerful CRM integration.
Insider
Insider is an enterprise-grade cross-channel marketing automation and personalization platform that helps brands deliver individualized customer experiences across web, mobile apps, email, SMS, and messaging channels. It combines AI-powered predictive analytics with comprehensive customer data to drive engagement and conversions throughout the customer journey.
Iterable
Iterable is a cross-channel marketing automation platform that enables growth marketers to create, execute, and optimize campaigns across email, mobile, SMS, web, and social channels. Built for B2C companies, it combines sophisticated segmentation, workflow automation, and real-time personalization to drive customer engagement at scale.
Mailchimp Marketing
FreeMailchimp is an all-in-one marketing automation platform that helps businesses manage email campaigns, audience engagement, and customer relationships. Designed for small to medium-sized businesses, it combines email marketing with CRM, landing pages, and multi-channel marketing tools.
Marketo
From $895/moMarketo Engage is an enterprise-grade marketing automation platform by Adobe that helps B2B and B2C marketers manage lead generation, nurturing, and account-based marketing at scale. It combines email marketing, lead management, and revenue attribution to drive customer engagement across the entire buyer journey.
MoEngage
MoEngage is an insights-led customer engagement platform that enables consumer brands to deliver personalized omnichannel experiences at scale. It combines AI-powered campaign optimization with advanced analytics to help marketers increase customer retention and lifetime value.
Ontraport
From $24/moOntraport is an all-in-one business automation platform designed for entrepreneurs and small businesses that combines CRM, marketing automation, and payment processing. It enables businesses to automate their entire customer lifecycle from lead capture to post-purchase follow-up.
Ortto
FreeOrtto is an all-in-one marketing automation and customer data platform that combines CDP, email marketing, SMS, live chat, and analytics to help businesses deliver personalized customer journeys. Designed for growth-focused SaaS companies and e-commerce brands looking to unify their customer data and automate marketing across multiple channels.
Pardot (Salesforce)
From $1250/moPardot (now Marketing Cloud Account Engagement) is Salesforce's B2B marketing automation platform designed to help marketing and sales teams align, generate quality leads, and accelerate pipeline growth. It provides powerful tools for email marketing, lead nurturing, scoring, and ROI reporting with native Salesforce CRM integration.
Sendinblue (Brevo)
FreeBrevo (formerly Sendinblue) is an all-in-one marketing automation platform that combines email marketing, SMS campaigns, chat, CRM, and marketing automation tools for businesses of all sizes. It offers an intuitive interface with powerful features to help companies build customer relationships and grow their revenue through multi-channel communication.
SharpSpring
From $449/moSharpSpring is a comprehensive marketing automation platform designed for SMBs and marketing agencies, offering CRM, email marketing, social media management, and lead tracking in one integrated solution. It provides enterprise-level features at a more affordable price point, making it ideal for growing businesses and agencies managing multiple clients.
WebEngage
FreeWebEngage is a full-stack marketing automation and customer data platform that enables businesses to create personalized, omnichannel customer engagement campaigns across web, mobile, email, SMS, and push notifications. Designed for B2C companies, it combines analytics, segmentation, and journey orchestration to drive retention and conversion.
Get Your Free Software Recommendation
Answer a few quick questions and we'll match you with the perfect tools
Select the category that best fits your needs
Marketing Automation by Industry
Find the best marketing automation tools for your specific industry