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Customer.io

Customer.io

Customer.io is a powerful marketing automation platform that enables businesses to send targeted, behavior-driven email, SMS, and push notifications. Designed for product-led companies and SaaS businesses, it combines customer data with sophisticated segmentation and messaging workflows to deliver personalized customer experiences.

Free plan available

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Features

Behavioral email and SMS campaigns
Advanced customer segmentation and targeting
Multi-channel messaging (email, SMS, push, in-app)
Event-triggered automation workflows
A/B testing and campaign analytics
Customer data platform with real-time tracking

Pros & Cons

Pros

  • +Developer-friendly with robust API and webhooks
  • +Highly flexible segmentation based on user behavior and attributes
  • +Excellent deliverability rates for email campaigns
  • +Powerful liquid templating for dynamic content personalization

Cons

  • -Steeper learning curve compared to simpler email tools
  • -Pricing can become expensive as contact lists grow
  • -Limited pre-built templates compared to competitors
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Pricing

PlanPriceFeatures
Essentials$100/moUp to 12,000 profiles, Unlimited messages, Email and in-app messaging, Basic segmentation, API access
Premium$1,000/moCustom profile limits, Advanced segmentation, SMS and push notifications, A/B testing, Data warehouses sync, Webhooks
EnterpriseCustom pricingUnlimited profiles, Dedicated support, Custom integrations, Advanced security features, SLA guarantees, Professional services

Quick Info

Starting Price
Free
Features
6 listed

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See how Customer.io stacks up against other tools

Customer.io vs eloquaCustomer.io vs emarsysCustomer.io vs hubspot-marketing-hubCustomer.io vs insiderCustomer.io vs iterableCustomer.io vs mailchimp-marketingCustomer.io vs marketoCustomer.io vs moengageCustomer.io vs ontraportCustomer.io vs orttoCustomer.io vs pardot-salesforceCustomer.io vs sendinblue-brevoCustomer.io vs sharpspringCustomer.io vs webengageCustomer.io vs act-onCustomer.io vs autopilotCustomer.io vs bloomreachCustomer.io vs brazeCustomer.io vs clevertap

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