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Act-On

Act-On

Act-On is a comprehensive marketing automation platform designed for small to mid-sized B2B and B2C companies to drive customer engagement through email marketing, lead nurturing, and multi-channel campaign management. It offers intuitive tools for marketers to create, automate, and measure campaigns without requiring extensive technical expertise.

Starting from $900/mo

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Features

Email marketing and automation
Lead scoring and nurturing
Landing page and web form builder
CRM integration with Salesforce and Microsoft Dynamics
Social media management and scheduling
Webinar marketing automation
Website visitor tracking and behavior analytics
A/B testing and campaign optimization

Pros & Cons

Pros

  • +User-friendly interface suitable for marketers without technical backgrounds
  • +Strong email marketing capabilities with robust templates and workflows
  • +Excellent customer support and training resources
  • +Comprehensive reporting and analytics dashboards

Cons

  • -Higher pricing compared to some competitors in the mid-market segment
  • -Limited advanced customization options for complex automation workflows
  • -Some users report occasional performance issues with larger contact databases
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Pricing

PlanPriceFeatures
Professional$900/moUp to 2,500 contacts, Email marketing automation, Lead scoring, Landing pages, CRM integration, Basic reporting
EnterpriseCustom pricingUnlimited contacts, Advanced automation workflows, Custom integrations, Dedicated account manager, Premium support, Advanced analytics

Quick Info

Starting Price
$900/mo
Features
8 listed

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See how Act-On stacks up against other tools

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