Heap

Heap

Heap is a digital insights platform that automatically captures every user interaction on your website or app without manual event tracking. It enables product and marketing teams to analyze user behavior retroactively and make data-driven decisions without engineering dependencies.

Free plan available

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Features

Automatic event capture without code instrumentation
Retroactive analytics and funnel analysis
Session replay and user journey mapping
Multi-touch attribution modeling
Data science and SQL querying capabilities
Integration with marketing and product tools

Pros & Cons

Pros

  • +No manual event tracking required - automatically captures all interactions
  • +Retroactive analysis allows querying historical data without prior setup
  • +Reduces engineering workload for analytics implementation
  • +Powerful segmentation and cohort analysis features

Cons

  • -Can be expensive for high-volume websites and apps
  • -Large data volume may lead to performance concerns
  • -Steeper learning curve compared to simpler analytics tools

Pricing

PlanPriceFeatures
Free$0/moUp to 10,000 sessions per month, Complete auto-capture, 90 days of data history, Basic reporting and analysis
GrowthCustom pricingUnlimited sessions, 1 year of data retention, Advanced analysis features, Session replay, Email support
ProCustom pricingEverything in Growth, 2+ years of data retention, Data science capabilities, Multi-touch attribution, Priority support
PremierCustom pricingEverything in Pro, Unlimited data retention, Advanced security controls, Dedicated customer success manager, SLA guarantees

Quick Info

Category
Analytics
Starting Price
Free
Features
6 listed

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