Hotjar
Hotjar is a behavior analytics and user feedback platform that helps businesses understand how visitors interact with their websites through heatmaps, session recordings, and surveys. It's designed for product managers, UX designers, and marketers who want to optimize user experience and conversion rates.
Free plan available
Features
Pros & Cons
Pros
- +Intuitive interface that's easy to set up and use
- +Visual insights that make data accessible to non-technical users
- +Generous free tier for small websites
- +Combines quantitative and qualitative data in one platform
Cons
- -Can be expensive for high-traffic websites
- -Session recording storage limits can fill up quickly
- -Limited advanced segmentation compared to enterprise analytics tools
Pricing
| Plan | Price | Features |
|---|---|---|
| Basic | $0/mo | Up to 35 daily sessions, Unlimited heatmaps, Basic data capture |
| Plus | $32/mo | Up to 100 daily sessions, All Basic features, Filters and segments, Friction score |
| Business | $80/mo | Up to 500 daily sessions, All Plus features, Identify users, Trends and funnels, Custom events |
| Scale | $171/mo | Up to 500+ daily sessions, All Business features, Advanced filtering, Priority support, SSO and audit logs |
Quick Info
- Category
- Analytics
- Starting Price
- Free
- Features
- 6 listed
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