Omnisend

Omnisend is an all-in-one email and SMS marketing automation platform designed specifically for ecommerce businesses to drive sales through personalized customer journeys. It combines email, SMS, push notifications, and other channels into unified campaigns with pre-built automation workflows tailored for online stores.

Free plan available

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Features

Multi-channel marketing automation (email, SMS, push notifications, web push)

Pre-built ecommerce workflows (cart abandonment, welcome series, product recommendations)

Advanced segmentation and customer targeting

Drag-and-drop email builder with customizable templates

Integrated popups and signup forms

Detailed reporting and analytics with revenue attribution

Pros & Cons

Pros

+Deep ecommerce platform integrations (Shopify, WooCommerce, BigCommerce)
+Intuitive interface with pre-built automation workflows that save time
+Strong SMS and email combination in one platform
+Generous free tier with essential features for small businesses

Cons

-Primarily focused on ecommerce, limited features for other industries
-SMS credits can get expensive at scale
-Learning curve for advanced automation features

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Pricing

Plan	Price	Features
Free	$0/mo	Up to 250 contacts, 500 emails per month, Email & SMS campaigns, Pre-built automation workflows
Standard	$16/mo	Up to 500 contacts, 6,000 emails per month, 24/7 email & chat support, Advanced reporting, Customer success manager (higher tiers)
Pro	$59/mo	Up to 2,500 contacts, Unlimited emails, Advanced segmentation, Priority support, Free SMS credits included